Competing with iconic fashion capitals—Milan, London, Paris—Prague often slips under the radar with an undistinguished fashion presence. Yet, the centuries-old European city is home to numerous Czech-based designers, many of whom are located in the Czech Fashion Centre. For the past 10 years, up and coming Czech designers have moved to the Fashion Centre, offering a unified focus and providing original clothing designs for women. The presence of these boutiques, in addition to other high-end shopping destinations, makes Josefov, the Jewish Quarter, the fashion destination of Prague.
Tatiana Boutique, located on Dušní in Staré Město, should be your first stop due to its central location. The crisp white walls are lined with a wide assortment of designs in numerous colors with hues that range from dark to light. A full length mirror and cream chair are situated next to a wall of formal wear — black dresses that belong in the Prague State Opera House. Tatiana is a label for any occasion but focuses on defining and highlighting the femininity of women, as described on their website. Designed by Taťána Kovaříková, the collections visibly complement a woman’s curves, emphasising elegance and femininity in both the shape and design.
Butik Klára Nademlýnská
Next-door to Tatiana is Klara Nademlynska. The boutique appears similar to Tatiana, however, the differences are visibly apparent in the designs. The Spring-Summer 2015 collection consists of light fabric dresses, both in color and material, leather and denim jackets, as well as denim shirts and overalls. The collection also features leather accessories including bags, clutches and belts. The lack of a formal wear section and a selection of more revealing clothing, lends this brand the ability to attract a younger audience. Clean and simple lines define this trendy style for young professional women.
Brunch at the Bake Shop
On the corner of Kozí and V Kolkovně, across from UnUtero (look for the striking metallic woman statue), the Bakeshop Praha is a convenient brunch spot. Walk through the black doors and you will see the selection of sandwiches, salads, fresh bread, soup, cakes and pastries. The restaurant provides both indoor and outdoor seating, which quickly fills up during this lunch rush hour. The Bake Shop also offers a java menu, if you want a variety of coffee drinks without compromising an extensive menu. Located in the middle of the Fashion Centre, the Bakeshop serves as a pitstop as you google-map your next destination using the complimentary WiFi.
Timoure Et Group
Walking into the Timoure Et Group Boutique, you are welcomed by a friendly sales associate seated at a chic, clear desk. The design of the boutique complements the simplistic design of the clothes. A brand produced by designers Alexandra Pavalová Ivana Šafránková, Timoure Et Group represents a combination of a trendy yet classic woman. The collection consists of pants, shirts, blouses, dresses and leather goods all with muted colors and clean lines. There is an expansive selection, yet most of the clothing displays uniformity in style. The pieces are meant to be easily mixed and worn timelessly. Although the style is aimed toward women 25+, a nude trench coat in the SP/S 2015 collection is essential to any wardrobe.
Lunch at Nostress Cafe Restaurant and Gallery
Across from the Spanish Synagogue in the center of the Jewish Quarter, a roundabout leads you to Nostress, a French Asian Fusion Cafe Restaurant and Gallery. On the corner of Dušní and V Kolkovně, Nostress is positioned in the heart of the Czech Fashion Centre. This cafe is only blocks away from the most desirable Czech shopping destinations. Through the beautiful blue doors lies a large bar, which offers java drinks, wine and cocktails. The back wall of the cafe displays multiple green-lit shelves of Perrier, which is available in three flavors. Choose between a variety of items, including a grilled chicken salad or piquant chicken panang curry with jasmine rice. For lunch, lighter options such as the French cheese platter and cucumber carpaccio with hummus and lime dressing are offered for about 220ck, or around $9. After lunch, visit the Gallery in the back of the cafe, which holds modern photography and the work of young Czech artists.
After browsing the gallery at Nostress, take a right to find Bohéme. The term “bohemian” comes from the area of Bohemia in the Czech Republic, which provokes curiosity concerning the brands relation to the bohemian culture. Upon walking into the store, however, you will find that this label is not intended to fit the modern understanding of “bohemian” wear of flowing, light fabrics. Created by Hana and Jan Stocklassa, the clothing in Boheme consists of knits, suede, leather and simple accessories. The collection is intended for young professional women who are focused on being comfortable yet stylish in their everyday lives. This boutique contains the basics — black and grey, heavy knits and softer tees that can easily be worn to work in the morning and then transformed into an evening outfit.
Located around the corner from the Spanish Synagogue, original Czech label Navarila-Design contains the designs of one of the leaders of Czech fashion design, Martina Nevařilová. Navarila specializes in knitwear for women, debuting two collections a year. Nevařilová buys the yarn from Italy and then manufactures her collections in the Czech Republic. She attributes her designs not to what is trending but rather on travel and art. The “Patch Me!” collection for Fall/Winter 2014-2015 consists of patchwork designs inspired by her friends’ experiences in Africa and Cuba, and turn of the century prints. According to Nevařilová, the boutique’s primary customers are young, metropolitan women looking for unique designs to reflect their independent lifestyles. Navarila provides quality knitwear pieces as well as hats and leather goods from small, younger labels. Navarila is the label that will allow you to break away from the “trend obsessed” fashion culture and find bold pieces. Nevařilová attributes her loyal customers to their fondness of her personal taste rather than to the changing fads of fashion.
Black Angel’s Bar
In Old Town Square behind the Astronomical Clock is the Hotel U Prince. Underneath the hotel lies the Black Angel’s, a cocktail bar modeled after a 1930s public house with Gothic architecture. A pianist plays under the dimly lit stone arch, which leads into a room lined with dark soft booths. The extensive menu features wine, liquor, cigars and more than 40 cocktails. One of the signature cocktails, the Tinned Corn, combines Makers Mark, fresh lemon juice, maracuja syrup and the Italian aperitif Averna. Served in a frozen tin cup with a cylinder of crushed ice and garnished with peppermint, the drink is equally as pleasing to look at as it is to taste. This cocktail sells for 155k, or about $7. The Black Angel’s bar provides the perfect outing to debut your new Czech wardrobe.